It’s no secret that I am and always have been a supporter of purported mega-pervert Dov Charney and his casual clothing chain, American Apparel — despite the fact that the seams on my clothing from them sometimes unravel — so my reaction to to the news of American Apparel being sold to Endeavor Acquisition Corporation for $382.5 million is, well…mixed.
I like Dov so on one hand, I am very happy for him and any success he encounters in life. And, just like a Starbucks of the t-shirt world, American Apparel is already on every street corner so it’s not as if AA is some obscure little secret that is going to be leaked out to the rest of the TRL-watching world. Also, with more backup funding available for production costs, maybe the quality of clothing will increase but I can’t help but wonder “at what cost?”. Since both companies refuse to comment on the details of the transaction, I can only speculate. For me, a lot of AA’s appeal came from the fact that everything was made in the good ol’ U.S. of A — my hometown, specifically…while Endeavor is known to farm out their work overseas. I am hoping that the former will not change.
I guess only time will tell.