110 Mercer Street
New York, NY 10012
(646) 654-0155
Store Hours: 11am-7pm daily

If you were heartbroken over the closing of Seven’s Orchard Street location last year - after 5 consecutive years of thriving beautifully - then weep no more, the boutique is back in a spacious new Soho location and it’s better than ever.

The new shop was envisioned as a cutting edge, individualistic machine designed to sell Men’s and Women’s Apparel and Accessories while providing detailed information about the rare European collections on display. The vision is complete as of December 2005 and I must say, it has been executed and manifested very well.

In the back there is a large floor to ceiling monolith with a centered monitor that plays looping runway footage and the clothing on the racks are oozing with raw spirit and the energy of the pieces are like the tragically hip staff members of Seven- bright, funky and alive. From the girl who likes the simplicity of Sweetface to the avant-garde scenester seeking the progressive cuts of Bernhard Willhelm, there is truly something for everyone.

Steve Sang, one of the owners of this fashionista haven, took some time out of his busy schedule to show me around the circular layout of the brand new, subterranean art house location and introduced me to his small army of fashion forward mannequins that live a sedentary but very well-dressed life atop a raised platform in the front of the store. I was drooling with envy at the sight of one of these inanimate, faceless models in particular who was looking ultra-chic in her super-oversized black cable knit cardigan sweater that Steve claimed as his favorite piece in the entire store as well!

The lines carried at Seven are a direct reflection of Sang and his partner, Joseph Quartana’s personal style and they pride themselves on being well-stocked with the absolute latest of trends created by the most adventurous of designers for the next couple of seasons, at the very least.

In Seven, you’ll find yourself marveling at the vast array of designers and labels to choose from such as; Obesity and Speed, A.C.N.E. Jeans, Imitation of Christ, Markus Huemer, AF Vandevorst, Raf Simons, Veronique Leroy, Jeremy Scott, Kenzo Minami, Kim Jones, Aquascutum, Bless, Preen, and Pleasure Principle – to name only a few.

The collections Seven carries are carefully selected during their buyers frequent trips to Paris Fashion Shows with no particular niche in mind, the only goal is to return with artistically fabulous finds that are high fashion and rare designs. If you pay attention to the patterns of the newer pieces, you’ll notice a really modern interpretation of ironic late 80’s elements surfacing as the latest trends that are making fashion fun again! Abstract expression and progressive thinking blatantly reign supreme here.
Currently, the shop caters mainly to Women’s Fashion but there are plans to expand their Menswear section within the next couple of weeks.

Seven is back in business and they’re definitely here to stay.